Irony

I was riding in the car with my best friend going home from the Museum of Death ($15 to get in, free parking) in Hollywood, CA and I see this big billboard, a gas station. It was a big white board and in big letters it said something like, We kept this board plain so you can keep your eyes on the road, and in small print on the bottom it says the gas station is on the driver's side.... Sooo... yada yada nonsense is blasted in big letters, drivers taking their eyes off the road to read the billboard sees bullshit that is unneccessary and yet they have to squint to read the information they NEED to know... How pointless.